Change in the development of the stone industry in 2015

Abstract In 2015, the “change” of the stone industry can be summarized by seven key words. Stone is an indispensable material for interior decoration, and the stone industry is also a mature industry. But with the diversification of market competition, the competition in the industry has already...
In 2015, the “change” of the stone industry can be summarized by seven key words. Stone is an indispensable material for interior decoration, and the stone industry is also a mature industry. But with the diversification of market competition, competition within the industry has become more and more stimulating. In the past few years, the trend of China's stone industry transformation has begun, and 2015 will accelerate. If some companies with traditional advantages in some industries are still waiting to see in 2014, and even resist the painless touch of the Internet, mobile Internet, and e-commerce to enterprises, then 2015 will be the beginning of the Internet strategy for most stone enterprises. The first year of the layout.

In 2015, the “change” of the stone industry can be summarized by seven key words.

First, the Internet exploration: Today, Internet thinking has long been a consensus, more and more industries are entering the Internet thinking. The stone industry is also actively entering the Internet. The O2O and OTO sales model is based on the network platform and big data integration. The stone industry has entered the e-commerce business, which will inevitably bring about changes in sales channels, changes in sales models, and changes in profit models.

Second, the new generation of consumers: After entering 2010, a group of people with new consumption concepts and consumption values ​​after 80s and 90s gradually became the mainstream market people, their concept of life, personalized ideas, unique consumer methods, It is driving the transformation of the stone industry. Stone can be used not only for interior decoration, but also for some stone carvings. The unique creativity of stone crafts will also lead to a new consumption model.

Third, the channel change: the stone industry is actively integrated into the Internet, and its sales model will inevitably bring about change. At present, the stone industry hopes to establish a complete industrial chain, and many local industrial clusters have been built to reform the traditional sales channels.

Fourth, the promotion of sports and normalization: Stone home development to today, has lost the good time of the real estate industry with the forward run, when the competition into the "white-blade war", promotion has become an inevitable means for all businesses.

5. Rebranding: The changes in the consumer population will inevitably lead to the transformation of the brand remodeling. How to deal with the new generation of consumers, researching the new consumer groups, they love to listen, and doing the content they like to participate in can not be avoided. Question.

Sixth, changes in market structure: In 2014, the overall slowdown of the stone home market made many companies unprepared. Due to the slow development of the real estate market, the new home decoration market has shrunk in the first- and third-tier cities, and the market's growth focus is on urbanization. The four-five-six-level market.

VII. Industry integration: In 2014, the leading brands and top five brands of the stone industry have achieved good growth, which has opened up the distance of follow-up brands. It is expected that in 2015, industry consolidation will be further strengthened and integration will not be possible. avoid.

In the face of the strong impact of the Internet trend, the news of the closing of stores and stores closed, everyone is thinking about whether to transform! The times are changing, the society is changing, the business model is changing, everything is changing, are you ready? It’s a must! Indispensable!

Hydroxypropyl Methylcellulose, graininess More than 98.5% sieving rate for 100 mesh; totally 100% sieving rate for 80 mesh, Hydroxypropyl Methylcellulose HPMC is White or similar to white powder, odorless; Carbonization Temperature: 280-300 ℃; apparent Density: 0.25 to 0.70 g/cm3; Color-change Temperature: 190-200 ;Surface Tension: 42-56 dyn/cm in 2% aqueous solution.


Hydroxypropyl Methylcellulose used in Ceramic industry
- Used widely as binder in the ceramic production industry.

Hydroxypropyl Methylcellulose used in Coating industry
- Used as thickening agent, dispersing agent and stabilizer in the coating industry.
- Have a good compatibility in water or organic solvents.
- Used as the paint remover/stripper.

Hydroxypropyl Methylcellulose used in Ink printing
- Used as thickening agent, dispersing agent and stabilizer in the printing ink industry.
- Have a good compatibility in water or organic solvents.



The molecular formula of hydroxypropyl methylcellulose is shown below


hydroxypropyl methylcellulose


150000 Viscosity Hydroxypropyl Methylcellulose

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