Shen Hui: Seizing the opportunity of smart cars
Success is the endorsement of the winner.
Shen Huiâ€™s endorsement is the result of the past 20 years, especially the aura he has just faded â€“ senior vice president of Volvo Global and former chairman of Volvo China. Among the world's top ten luxury car brands, Shen Hui is the only Chinese.
Behind this title is an adventure and a global breakthrough for Chinese auto companies. In 2009, Shen Hui resolutely joined the Chinese private car company Geely Group, becoming the only Chinese who has operated a luxury car (Volvo) global merger and successful operation of luxury car brands. After Shen Hui built the Volvo Global Framework from scratch, Li Shufu, chairman of Geely Group, once said that Shen Hui successfully established an excellent team for Volvo China and laid a very good foundation. Afterwards, Volvo China and its global performance showed high growth, and Geely Group was famous overseas. In 2014, Volvo China sold more than 81,000 units, an increase of 32.8% year-on-year; global sales exceeded 465,800 units, an increase of 8.9% year-on-year. In 2009, Volvo sold about 330,000 vehicles worldwide, and Volvo China sold slightly more than 22,000 units.
The successful acquisition and operation of the luxury car brand Volvo's aura masked another label of Shen Hui, the youngest Chinese executive in the automotive industry. At the age of 28, he became the general manager of China, a subsidiary of auto parts giant BorgWarner. At the age of 34, he became the chairman of BorgWarner China and the youngest Chinese executive in the world's top 500 companies.
This time, why did Shen Hui take off his professional manager's suit and roll up his sleeves as an entrepreneur? The times have caused.
The focus of the previous era was on business. The Geely Group's acquisition of Volvo is in line with the wave of internationalization of its own brands and has established a benchmark image of Chinese auto companies in the international market.
Nowadays, Shen Huiâ€™s insatiable rush into the Internet of the automobile industry stems from the opportunity to see fission in the industry â€“ the arrival of the smart car era. After seeing the window of China's auto industry's possible rise, Shen Hui hopes to seize this fleeting opportunity. As we all know, the global automotive industry is entering the 3.0 era, from the industrial age, the electronic age, to the new energy vehicle and intelligent era. In the first two eras, China could not achieve a corner overtaking. Because multinational car companies have been in the industrial era, the electronic age has a century of technology precipitation. However, in the emerging information age, the situation is very different. Chinese and foreign competitors are almost at the same starting line, and even China has an advantage. This aspect stems from China's huge automobile consumption market, and on the other hand, it stems from the advanced automobile manufacturing capabilities accumulated over the years and the popularization and application of China's e-commerce and mobile internet technologies.
In response to entrepreneurship, Shen Hui emphasized that he was influenced by the passion of Ying Yilun. "I and Ying Yilun's personality are complementary. He looks at the long-term. When it comes to products and ideals, he is very passionate. I am calmer and more focused on the implementation level." More importantly, Ying Yilun and Shen Hui specialize. Complementary. Shen Hui said: "I hope to find a partner who understands the car, has experience in car networking, and is entrepreneurial."
After entering the Botai Group, Shen Hui began to race against time. At 9:00 pm on January 20, when interviewed by reporters, Shen Hui just flew to a foreign business trip. Shen Hui said half-tune: "(crazy work is) was affected by Ying Yilun." Ying Yilun is an industry-recognized workaholic, 7 times a week for 16 hours of work. In the early hours of the morning, he can still see the work WeChat he forwarded in his circle of friends.
On the more difficult road of entrepreneurship, can Shen Hui succeed? Can we set up a Chinese benchmarking enterprise in the field of smart cars and establish a trillion-dollar auto-ecological empire? Obviously more difficult to predict.
A friend who knows the automotive industry and the investment community says that success depends on many factors. Especially genes, such as the ability to gain insight into the new ecology of the car? Is there an ability to interface with insights from domestic consumers and global resources (materials, etc.)? At this point, it seems that Botai Group has already taken initial advantage.
But more important than genes, it is guts. In this era of mobile Internet changing the trajectory of the world, the most important thing is to be innovative. As the first Chinese company to make a bold move, Botai Group has already launched the first shot into the smart car, which is enough to attract enough docking resources.
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